Main Content


Pricing Misconceptions

It is very important to price your property at competitive market value when we finalize the listing agreement.

Buyers make their pricing decision based on comparing your property to other properties SOLD in your area. Historically, your first offer is usually your best.

property at competitive

Buyers Determine Value
The value of your property is determined by what a buyer is willing to pay and a seller is willing to accept in today’s market.



Buyers search in price brackets, therefore, it is better to be priced at $650,000 than $649,000.

This way you appear in searches for homes priced from $600,000 to $650,000 and in searches for homes prices from $650,000 to $700,000.

At $649,000, you appear here

Red Arrow

$600,000 to $650,000

At $650,000, you appear here

Red Arrow

$600,000 to $650,000
$650,000 to $700,000


Price Competitively – The First 30 Days are Critical

The right price is important

  • A property generates the most interest when it first hits the market.
  • The number of showings is greatest during this time if it is priced at a realistic market value.
  • Starting too high and dropping the price later misses the excitement and fails to generate strong activity
  • Many homes that start high end up selling below market value

Market value graph


A General Rule:

If you’ve been listed for 2 weeks and haven’t had any inquiries or showings, you’re priced too high.

If you’ve had 10 showings and no offers, you’re priced too high.


Price your home to sell… and it will!